Technology, including online technology, never stands still. There’s always something new or at least a different way to use it. Making the most of technology does require an expert touch. When you choose to seek out help from some of the best SEOs in Toronto, like Mike Zhmudikov, you position your online presence to more easily connect with your target audience. Here are some examples of how current and emerging technology is enhancing how you make and maintain those connections.

You Have More Ways To Tell Your Story

The factors that you should include in all of your SEO campaign strategies are more varied than they were 10 or 15 years ago. These days, there are many more ways to tell your story online and attract people who really want to hear that story. Making use of all those approaches improves the odds of broadening your reach.

For example, the prudent use of social media allows you to reach more people. Images included with the posts make a difference. You’ll also find that embedding videos in posts, or at least linking to them, also attract attention. Don’t overlook the potential of using text advertising to go along with email campaigns. Look at each way to engage consumers and identify the ones that resonate with your target audience. You may be surprised at how many avenues are actually open to you.

Providing More Information In Less Time Has Never Been Easier

Information in any form must not only be accurate. It also needs to be delivered quickly and in forms that consumers readily digest. That means optimizing your mobile site so everything loads quickly. The same is true for your traditional website.

Remember that attention spans are not what they were a generation ago. Today’s audience requires quick and accurate returns to their queries. If your pages lag, some will move on in disgust and never come back. By contrast, if you offer relevant data that loads without a long wait time, you have a good chance of making a new connection.

Technology Makes Relationship Marketing Simpler

You want to make information easier for users to share. When they come across your great social media feed and especially like a specific post, ensure they can share it with ease. Use widgets to ensure site visitors can share your pages on the most popular social media sites. You want your text or email ad to be easy to share with others. Today’s technology makes sharing a task that requires no more than one or two steps. Tap into that and you’re poised to reach more people.

Enhanced Customer Support and Building Rapport

When people think of customer support, their minds rightly move toward taking care of existing customers. That’s certainly the primary focus. What is sometimes overlooked is that potential customers are likely to contact support teams before they reach out to sales and marketing personnel. You can benefit from this by using technology to acknowledge their queries and then move them over to those who can onboard them as customers.

In order to do this, use technology to make reaching your customer support team easy. Along with voice and email, do make use of real-time messaging. While it can be automated up to a point, auto-attendants can only accomplish so much. Ultimately, you want actual people who review queries and step into the conversation.

How would technology help increase your brand recognition, online reputation, and motivate more consumers to turn to you? Only an expert can provide specifics. Work with someone who understands technology, SEO, and other elements of contemporary online strategies. You can bet that the investment of time and resources will be worth it.