Architect Eliot Noyes was one of the leading pioneers of modern design during the mid-century, post-war boom in the United States. Educated by Walter Gropius at Harvard, Noyes did more than anyone to align the Modernist design ethos to the needs of ascendant corporate America. His impact on companies like IBM and Mobil Oil paved the way for Apple and many of the other design-conscious brands we know today. Modernism, Inc. follows Noyes’ career up to a time when disruptive designers of the early ’70s began pushing back against the Modernist view of progress. As he did in Eames: The Architect and the Painter (co-directed with Bill Jersey), filmmaker Jason Cohn uses the story of a mid-century icon to raise contemporary questions about the role of a designer in today’s world. |
Jason Cohn will appear in person at both the New York and Los Angeles openings. |
“Well-researched, well-crafted and fascinating. Noyes created and forged some of the most respected, meaningful, and influential industrial design programs in the United States. The rise and attraction of modernism on the heels of the postwar economic boom birthed contemporary design and philosophy that continue to exist and flourish today, influencing mega businesses, including Apple. The idea of beauty with utility, which was generated from the Bauhaus art movement, continues to remain vital today, and for this, we thank Noyes.” -Sabina Dana Plassa, Film Threat “Noyes held the belief that design was not an afterthought, but rather something that needed to be infused into every aspect of a company’s thought process. The result helped IBM become the technical design juggernaut of the early personal computing era—and paved the way for companies like Apple to design products for the 21st century. Interviews with those who worked with him, as well as those in his family who knew him intimately, paint the picture of a man who was truly ahead of his time.”-Sara Harowitz, The Georgia Straight |
MODERNISM, INC. Directed by Jason Cohn 79 minutes | color | In English | 2023 |
CREDITS Jason Andrew Cohn Writer and Director Camille Servan-Schreiber Producer Kevin Jones and Jason Cohn Editors Steven Emerson Music Composer Sebastian Roché Narrator Talia Mindich Associate Producer Talia Mindich, Andrei Valladolid, Nina Goodby Assistant Editors © 2023 Bread & Butter Films |
Tag Archives: architect
Iconic Mid-Century Modern Home For Sale
More from our friends at toptenrealestatedeals.com. Photos by Cameron Carothers.
IN THE STUDIO WITH INTERIOR DESIGNER CAROLA PIMENTEL
I was immediately drawn to Carola Pimentel’s work when I was approached by a mutual friend to help with social media and public relations. Carola’s careful use of natural light, neutral color palettes, and layering of statement art and vintage finds from Europe reminded me of my time spent in Sao Paulo, Brazil as a teenager. What I didn’t realize then was that the homes and restaurants I would visit blended a certain modernism (perfect for the Brazilian climate) with a layering of European history from Portugal, Italy, and Holland (brought by years of immigration). The look I am referring to is Midcentury Brazilian design, and Carola is closely inspired by its cousin, Tropical Modernism. To dig deeper into what defines these two similar styles, I sat with the Caribbean raised and Miami based designer to discuss her careful and thoughtful approach to creating a home.
Full renovation of a house dating from 1925 in a family compound. Assure was involved in the project from the beginning working with CMA Design Studio Inc. on the preservation, modernization, and addition of new spaces.
Growing up in the Caribbean, what inspired you to pursue your studies and career in interior design?
My parents, contemporary and Latin American art collectors, introduced me to the world of architecture and décor when they took me to see a hotel they were developing together. They always tried to incorporate interesting art into their projects. I was very young, perhaps 7 or 8-years old, but I remember loving every minute of watching them create, alongside architects and builders, wonderful spaces. By high school, I knew I didn’t want to be an architect or engineer, but I wanted to somehow be a part of building and design. During a college fair I luckily learned of the opportunity to pursue my studies in Interior Design at Ringling College in Florida. You could say that an enjoyment of art-filled homes, as well as my parents’ involvement in the interiors and hospitality industries, prepared me for my career.
Assure Interiors completed a renovation and addition to a 1990s property on a large plot in Stonegate for a new family who required more space.
Your heroes include Oscar Niemeyer, Lina Bo Bardi, and Luis Barragan – all key examples of Latin American modernist architects. What do you love about their approach to planning, layout, and décor?
First and foremost, I live in a tropical climate and design for clients who often have homes in various tropical locations. It is therefore a practical choice to favor a clean aesthetic and distinctive structure that lets in plenty of ventilation and light. To clarify, I don’t design with tropical patterns and colors like a palm tree printed wallpaper. Instead, I design with durable materials, such as rich woods, cool stones, and warm leathers. I also pay a lot of attention to the surrounding geography and nature as they inform my choices in paint tones, wallpaper patterns, texture of fabrics, etc.
This Bal Harbour apartment was a collaboration with a long-standing client who was downsizing from a large penthouse to create a new home for her, as well as a setting for an important collection of twentieth century art and design.
I understand that you collect contemporary art. How do your favorite artists, their styles, and their works inform your approach to color, texture, and form?
Yes, I love art and I get a lot of inspiration from my own collection of contemporary Latin American and European works. Some of my favorite artists include Uruguay’s Pablo Atchugarry and Carlos Capelán, as well as Brazil’s Ernesto Neto, to name a few… I am particularly drawn to small scale sculpture and wall mounted installations, and attracted by the 3D quality and impact the pieces create in the context of a room. For me, art is a very important element of an interior as it gives a room character.
Assure Interiors was commissioned by a young and social art collecting family to create serene, light-filled and functional interiors. Assure was also asked to incorporate a collection of European antiques, French, Italian, Spanish 1950’s to 1970’s furniture, decorative art, and family heirlooms.
You have developed Assure’s aesthetic and style. Could you elaborate on the studio’s sensibility and point of view?
Since the beginning, I founded my studio in 2000, my priority has always been my clients. Delivering interiors where they always feel like home. I have been very lucky to learn from my own curiosity as well as my client’s passion for art and collecting. We often incorporate vintage elements found on sourcing trips to Europe and Latin America and mix these with exciting designs from galleries such as Ralph Pucci and Cristina Grajales (among others). We design rooms that acknowledge and respect these beautiful and unique objects, and then choose lighting, furniture and fabrics that beautifully complement them. The interiors that we create for our clients are modern, practical, functional, and elegant.
The client did not want to sacrifice lifestyle or comfort while living in this Coconut Grove apartment temporarily in between houses. Assure Interiors, therefore, was asked to incorporate existing furniture and create a stylish base for the family.
Looking to the future, what projects are you most excited about that will be completed soon?
We have several interesting residences across Florida and the Bahamas that will be ready in the next few months. However, what excites me the most about being an interior designer is the opportunity to start from the very beginning and to work alongside the architects on designing and planning the layout of a brand-new home. I love every minute of it from start to finish, including details like plumbing, lighting, and finishes. At Assure Interiors we are incredibly hands on and creates highly nuanced, timeless and livable homes.
Assure Interiors renovated and extended a recently purchased house in Cocoplum for repeat clients (an international couple and their three children). For the Silo, Victoria Hood.
Photography: Mark Roskams
Worlds Leading Architects Include Sir Norman Foster
Who is Sir Norman Foster? A British born architect world renowned for his ground-breaking interpretations of neo futuristic and post-modern design, that’s who.
Perhaps most famously known for designing and constructing “The Gherkin” tower in London, England at a cost of 138 million pounds. This office building is sure to turn the heads of tourists and Londoners alike.
Electronic Opera Uses Physical Spaces To Connect Narrative With Sound
Back in 2005, composer Lewis Spratlan and I began work on an opera inspired by Louis Kahn. Kahn, who excelled in music and once considered becoming a composer, was especially cognizant of how sound works in a physical space. “Space has tonality,” he often said. Kallick, a professor of music at Amherst College, made recordings of the “acoustic envelope” at several Kahn buildings, which were employed in composing the work’s prelude and interludes.
Key elements from Spratlan’s music were integrated into this electro-acoustic music, creating a seamless connection between the narrative world of the characters and the sounding spaces that filled their dreams. Opening in the ruins of Rome and ending with the healing waters at Kahn’s Salk Institute, ARCHITECT: A Chamber Opera narrates the dramatic arc of Kahn’s journey from dreamer to master builder.
Iconic Architect Frank Lloyd Wright’s Last Home Now For Sale
Frank Lloyd Wright designed over 1,000 structures (532 were completed) in his 70-years-plus career – mostly homes but also hotels, schools, churches, the Johnson Wax Headquarters and the Guggenheim Museum. This iconic American architect’s final design was the Norman Lykes House in Phoenix in the same year of his death in 1959. It is now for sale priced at USD$3.6 million and profiled at toptenrealestatedeals.com.
The Guggenheim cameo in Men In Black (1min 25secs)
Wright had been working with his apprentice, John Rattenbury, on the Lykes House sketches and had already chosen the building site for the home when he died. Having come full circle from his start in Prairie style, to textile block, to organic and, towards the end, the functional Usonian for the masses, his last designs showed a new interest in circles and curves as he created buildings in the round such as the Guggenheim and the house he built for his son, the David and Gladys Wright home also in Phoenix.
With a site on top of Palm Canyon with views of the valley, Wright began the Lykes design by replicating the curves of the mountainsides, making the home an integral part of its environment and providing big views for its owners and visitors. Though Wright passed away before finishing the working plans, the Lykes hired his apprentice, Rattenbury, to complete the plans according to the details set forth by Wright. The couple loved the completed plans, though it was another seven years before they started construction. When they did, Rattenbury oversaw the build and the home was completed in 1967. In addition to the structure itself, Wright also designed the furniture and built-ins for the home.
In 1994, new owners wanted some updating, so they called back Rattenbury to do the redesign by expanding the master bedroom, converting a workshop into a media room and combining two other bedrooms into a guest room – all without disrupting the overall design. Rather futuristic for its time, the circular and curvilinear design has become a timeless piece of architecture that continues to be copied by today’s designers and builders.
Now for sale and registered with the Frank Lloyd Wright Building Conservancy, the 2,849-square-foot home on one acre of desert plateau has three bedrooms, three bathrooms, the signature large living room fireplace intended to bring families and friends together, a lower-level media room, two home offices with built-ins of desk, cabinet storage and walls of shelving, a distinctive curved kitchen with Wright-designed island and unique under-cabinet windows and timeless stainless-steel counters, contemporary tiled large baths, and a privacy walled crescent pool patio viewed from inside through glass walls. There is also a separate large office in the round with all built-in furnishings encircled by half-moon windows. Views of valley and mountains can be seen from almost every room.
Classic last Wright design before his death, contemporary for today including lots of storage space with furniture and built-ins designed by the famous architect, the Lykes House is now for sale and priced at USD$3.6 million. For the Silo, Terry Walsh.
Supplemental- Architecture nerds will love this videogame inspired by Frank Lloyd Wright