Tag Archives: AR

Video Producers Using Unreal Game Engine For AR Graphics And Sets

LAS VEGAS —  A couple of years ago, ChyronHego announced a partnership with leading game developer Epic Games to integrate the Unreal Engine with ChyronHego’s family of augmented reality (AR) graphics and virtual sets solutions. With the integration, news broadcasters and other customers of ChyronHego’s Neon and Plutonium software will be able to leverage Unreal’s industry-leading rendering and real-time special effects capabilities to add powerful new photorealistic and hyper-realistic elements to their on-air virtual sets. Only a decade ago, editDROID and other Laserdisc based systems were still commonly in use with a much more rudimentary set of effects possibilities- this new Neon and Plutonium software system is an industry wide ‘game changer’.

Here is a look at 2017’s  ChyronHego’s live use demo-

“In an environment that’s more competitive than ever, our broadcast news customers are on a constant search for innovative ways to tell a better story and captivate viewers,” said Olivier Cohen, senior product manager, virtual solutions, ChyronHego. “Virtual sets that harness the amazing graphics capabilities of world-class gaming engines are the wave of the future for news, sports, and weather broadcasting, and Epic Games is the perfect partner to take us there. The integration with Unreal is just the latest link in our CAMIO Universe strategy to place the industry’s most powerful storytelling tools at news producers’ fingertips and drive template-based, unified news and weather workflows.”

“Since we launched Unreal Engine 4, it has become one of the world’s most powerful rendering engines for the game industry — but its flexibility, real-time performance, and robust set of tools make it ideal in just about any type of content creation workflow,” said Marc Petit, general manager, Unreal Engine Enterprise at Epic Games.

Augmented Reality Broadcaster set

“ChyronHego’s AR and virtual set solutions for broadcast production are the ideal match for Unreal Engine. By partnering with one of the leading broadcast graphics providers, we can continue to expand our presence in the broadcast, film, and entertainment industries.”

ChyronHego will work to integrate the CAMIO graphic asset management server with Unreal Engine, including creating broadcast-specific camera movements. Unreal’s 3D graphics engine enables producers to generate AR graphics through the templated workflows of the CAMIO Universe. Via custom user interfaces built with ChyronHego Live Assist panels, producers can then present the AR graphics on air using ChyronHego’s Plutonium and Neon virtual set and robotic camera tracking solutions.

Unreal GFX Engine logo

Cohen added, “As one of the world’s most powerful rendering engines from one of the world’s foremost gaming companies, Unreal will bring new levels of openness and scale-ability to our virtual set solutions. Unreal Engine is easily customizable and expandable, and five million users around the world will benefit from Epic Games’ vast reach across the global community of gamers and game developers. It means news broadcasters will be able to render effects in their virtual sets that rival anything their viewers have seen in the gaming world, with special effects like real-time shaders, bumps, sliders, and highly photo-realistic objects.”  For the Silo, Lyndsey Albright. 

Supplemental- The Revolutionary Video Toaster and Amiga Computer system 1991. 

My Road To VR Toronto Art

 My name is Olga and I’m a Virtual Reality VR artist/sculptor  based in Toronto,Ontario.  In 2016 I was hired by Google to create VR experience for YouTube Plus event. This was my first introduction to Google Tiltbrush.  I live painted the Toronto skyline in front of hundreds of people. 

 
Since then I was involved in Google projects and many other events and conferences. My VR works were featured on national media chains such as the CBC and Space Channel. I would very much like to share them with you as well. Since Russian is my native language, I often prefer to speak through video and if a picture is worth a thousand words then a video must be worth even more. 
 
The presentation “ My road to VR art”  is  about  how my  traditional art skills and experiences translated into the Virtual Reality VR world.
 
I am very passionate about this new medium. I have talent and humor and would love to work on big VR / AR art project. Perhaps there are others like me, looking to collaborate? I would be happy to hear from you.

 

 

Augmented Reality Billboards Invading Google Streetview Maps

It’s an old story- at least in terms of internet “best before” dates. In 2010 sites began reporting on new Streetview Advertising patent applications submitted by Google . The complete details of the patents were not readily made available to the press but essentially it all boiled down to a new way for Google to generate advertising revenue by superimposing digital advertisements and billboards over top of existing “real world” advertising and structures. This was justified by Google by explaining that there is a need to update Streetview images that contained existing advertisements that are no longer current.

Fast forward to today and what we are seeing is this: not only are “real world” ads being updated but new digital ads are being superimposed over Streetview structures that do not contain advertisements in the “real world”.  This is interesting. It is a form of AR (augmented reality). It is ethically questionable and here’s why……

See that fence? See those ads? Do they exist in the "real world"? It doesn't matter to Google.
See that fence? See those ads? Do they exist in the “real world”? It doesn’t matter to Google.

Absolute power corrupts absolutely-

As virtual realty becomes claimed for advertising space there will more incentive to place AR ads on spaces that are in the “real world” off limits to billboards and marquee signage. What will prevent Google from selling AR ads that will appear on the side of the Eiffel Tower? Since they own the imagery presented on Streetview existing municipal bylaws are non-applicable.

EiffelTowerGoldenArch

As head worn AR devices such as Google Glass and Sony SmartGlass begin to enter the consumer kingdom this year- the future of AR advertising is clear.

googleGlass