Tag Archives: app

Hashtag Roundup App reaching 100,000,000 Twitter “Hashtag gamers” weekly

June 29, 2015 The Silo 1 Comment

Have you been playing hashtag games on Twitter? Hashtag games are fun and free word games where Twitter users contribute funny or clever responses around a common theme, like #RejectedPrezCampaignSlogans or like #Things20SomethingsSay.

Hashtag games can often be found in the “what’s trending” area of Twitter but to discover all of them there’s a new app called Hashtag Roundup (www.hashtagroundup.com) that creates and hosts its own creative games, recruits comedians and Twitter celebrities to host live games, and aggregates the best trending games, making Twitter easy and accesible for everyone.

The Hashtag Roundup app, now available for Apple and Android, provides game alerts, peer-to-peer awards, and exclusive leader boards to serve the rapidly expanding global hashtag gaming community. Hashtag Roundup is the leading creator, promoter, and aggregator of hashtag games in the US, Canada, and UK, with a cumulative weekly reach now exceeding 100 million Twitter users.

We ( @thesiloteam) had fun with a recent game called #MakeAFilmSkeptical

Hashtag games are word games where Twitter users contribute often clever or funny responses to a common theme. For example, a recent game promoted by Hashtag Roundup was #4BestWordsEver, and contributions included tweets like “Open bar, free food” (@2p2TrollCat), “School is finally out” (@trjx1d), “Mom got us pizza” (@Broganza16), and “You’re the best mommy” @darksidedeb).

Brands get in the game as well, with submissions like “We’re going to Universal” @UniversalORL), “No soup for you!” @Seinfeldtv) and “a dozen original glazed” @krispykreme). The “winners” are the ones with the most retweets and favorites. Hashtag games provide a fun diversion and creative outlet for individuals and a marketing channel for big brands.

Hashtag Roundup recruits comedians and Twitter celebrities to host and create games. Users download the app in order to see what games are running and what the best responses are. Hashtag Roundup shares both original games and trending games on Twitter.

Hashtag Roundup is a joint venture of @TheHashtagGame and @absrdNEWS. In February 2012, @theHashtagGame was launched by Scott Fischler (@fastlaugh) and quickly established itself as the leading 24/7 hub of hashtag gaming. Meanwhile, @absrdNEWS and absrdCOMEDY.com were launched in February 2014 by Jeff Dwoskin (@bigmacher), immediately gaining recognition and followers for its sharp news parody and frequent, funny Top Ten Lists. Fischler and Dwoskin, both comedians, joined forces in 2014 to jointly develop the Hashtag Roundup app for iOS and Android. Hashtag Roundup delivers a consistently great Twitter experience, with engaging hashtag games and hosts.

“We love watching the hilarious and creative answers our fellow Twitter users come up with in hashtag games, but as hashtag addicts ourselves, we struggled to keep track of all the games, and all the responses,” said Jeff Dwoskin, founder of absrdCOMEDY.com.

“Hashtag gaming is rapidly becoming a significant marketing vehicle for brands, celebrities, major league sports teams… even political candidates. All are now frequently playing our games, and recognizing the massive positive exposure to new audiences that hashtag gaming provides,” said Scott Fischler, founder of @TheHashtagGame.

App Download links

iPhone/iPad https://itunes.apple.com/us/app/hashtag-roundup/id985741893?ls=1&mt=8
Android https://play.google.com/store/apps/details?id=com.touchtitans.hashtag_roundup

Sci-Tech

SipSup mobile linked Drinking Glass disrupts Conventions of Communication

June 22, 2015 The Silo Leave a comment

SipSup is a new beverage drinking glass that communicates with smart phones via app technology to become an interactive media display and storage unit. When you have finished drinking your beverage of choice, digital photos and videos you have dropped into your glass via the SipSup app are left behind. The SipSup app enables you to keep your special moments only for yourself (private) or to make them visible to every person who happens to tap their phone to your glass (public). The social interaction possibilities are endless- many of us already spend a lot of time at coffeehouses or pubs, consider bringing your glass along- it would be a great way to meet new people and discover new forms of interaction- all via your hi-tech SipSup glassware. If that wasn’t enough, another feature called “post-it”, allows your guests to leave photos or videos on your glass and even write on a fun message. Hydration will never again be boring. A Slovenian start-up that prides itself on ‘out of the box’ thinking, the SipSup team have taken an object we all use on a daily basis and given it new functions. SipSup will stand out from the other glasses in your kitchen because of it’s distinct curved shape designed to naturally fit your hand. It’s base resembles the ripple effect of a drop falling into water and was inspired by the notion of “dropping moments into a glass”. You can get this great looking piece of smart glassware on Kickstarter. For more information email: marketingdirector@thesilo.ca

Culture

iLOOKTV Online Pay-TV Platform Turns YouTube Channels into Mobile TVApps

June 9, 2014 The Silo 1 Comment

SAN JOSE, CA – ILOOK, an over-the-top (OTT) pay-TV platform for YouTube channels, is announcing its launch today. The platform instantly converts YouTube channels into mobile TVapps that behave like television networks. Through this easy-to-use technology, anyone—amateur or celebrity personality—can now have their own TV network without the traditional barriers and regulations.

Whether you create your own workout instruction videos, like to cover Katy Perry songs or are already a YouTube sensation, you can now transform your channel into its own mobile TVapp for free!

To create a TVapp, users simply log in to their YouTube channel from www.ilook.tv. Once logged in, ILOOK automatically generates a mobile app and submits it to supported app stores where it becomes available for download by television viewers. TVapp video is viewable on the mobile screen, as well as any TV screen that is connected to the Internet via AppleTV, Chromecast or Xbox, allowing viewers to watch on the big screen or small.

ILOOK also offers advanced features that enable video syndication and monetization. Video owners can export videos into TVapps that they do not own, TVapp owners can import videos from video owners, and for a fee anyone can have their videos inserted across all TVapps as TV commercials. This gives everyday video makers the same exact revenue opportunities as larger media organizations—a unique offering for consumers.

Unlike traditional pay-TV services that exclude long-tail content, ILOOK extends the pay-TV business model to include long-tail video and monetizes it by creating a TV marketplace for video aggregators, video owners and advertisers. Owners of long-tail video are now able to monetize like traditional TV networks with TV commercials, subscriptions and pay-per-view. They can also attract attention like traditional TV networks by co-locating on the same mobile screens with cable channel apps like CNN and MTV.

Following the actions of major TV networks who have recently published their cable channels as TVapps, it’s expected that thousands of YouTube channels will soon follow suit and cover the same narrowly defined interests that are currently covered by over 18,000 print magazines. Special interest and long-tail TVapps, like affinity print magazines before them, will command CPMs [cost per impression- http://www.marketingterms.com/dictionary/cpm/ CP ] that are four to eight times higher than CPMs for more broadly focused TV networks.

Peter Redford, CEO of ILOOK stated “Owners of long-tail YouTube channels are now able to attract attention and monetize like traditional TV networks, by co-locating on the same mobile screens with cable channel apps like CNN and MTV. We’re deeply excited to launch and bring these capabilities into the entertainment market.”

Television has been slowly moving away from an appointment format and into the anywhere, anytime arena. ILOOK is spearheading this movement by giving anyone and everyone the ability to become part of this groundbreaking movement in television history. What are you waiting for—it’s time to TVapp your talents for everyone to see!

ILOOK Corporation was founded in 2009 by Peter Redford, Ngoc Do and Jacek Minko and is based in Silicon Valley, California. The company provides the world’s first OTT (over-the-top) pay-TV platform for YouTube channels. The platform instantly converts YouTube channels into mobile apps that appear on the mobile screen alongside TV network apps like CNN and MTV. YouTube channels effectively become TV networks, monetized by pay-per-view, subscriptions and commercials. http://www.ilook.tv/

Sci-Tech

Live in the Future: Weiser’s ‘Smart Lock’ and app turns smartphones into home key

January 14, 2014 The Silo Leave a comment

It won't be long before "Open Sesame" does the trick ;) CP — It won’t be long before “Open Sesame” does the trick 😉 CP

TORONTO -WeiserR, a leading brand of the Hardware & Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE:SPB), answers consumer demand for both convenience and security with its Kevo smart lock.

The highly anticipated Bluetooth enabled deadbolt is now arriving at home improvement and electronics retailers across Canada. By simply installing Kevo and downloading the mobile app, your iPhone becomes your key. Convenient and versatile, Kevo gives owners the ability to unlock the door with their smartphone and a simple touch; send electronic keys (eKeys) to family, friends and service people; and receive notifications whenever a user enters or exits their door.

“Kevo is not just another lock, it represents a shift in lifestyle for busy homeowners. Whether keeping track of your teenage daughter, granting temporary access to a housecleaner or monitoring your front door activity while on vacation, Kevo redefines the meaning of smart, simple security,” said Mark Wallace, Senior Group Marketing Manager of Spectrum Brands – Hardware & Home Improvement.

A Total Key Management Solution
Using the Kevo mobile app, homeowners can send eKeys to family, friends or service people, anywhere, anytime. Once an eKey is sent, recipients can simply download the mobile app, if they don’t already have it installed, keep their iPhone in their purse or pocket and unlock the door with a simple touch. With several levels of permissions, Kevo Owners and Administrators have authorization to send, delete and disable eKeys within seconds. After distributing eKeys, they can choose to receive notifications when a user locks or unlocks the door, for convenient home security management. Homeowners agree, eKeys are the answer to every-day challenges in key (and home security) management:

“Using Kevo is like living in the future. My new smart lock, and therefore my home, now magically recognizes me by touch. Being able to issue (and revoke) virtual keys to family members or service providers is priceless. Install was a breeze, even for a guy like me who’s never replaced a deadbolt, and only required a single screwdriver.” – David Zatz, blogger at “Zatz Not Funny”.

“I have two dogs that I walk and two children, ages four and two. I am always carrying the kids, groceries, my bags from work; holding the dog’s leashes, etc.,” said Kathy Z. of “3 Boys and a Dog” blog. “This device is invaluable to me because instead of fumbling for keys (that I inevitably drop), I can simply touch my lock with one finger and gain access to my home. I always have my phone on me, either in my pant pocket or in my purse, and I can just leave it in there, touch my Kevo and I am in. The convenience factor is huge!”

Weiser’s Kevo mobile app includes a simple interface that delivers much more than eKey management. After setting up a Kevo account, owners can customize and control everything through their app, including:

. Managing eKeys and settings associated with each given lock;

. Receiving notifications when a user enters or exits the door;

. Monitoring lock activity and tracking user history;

. Updating Kevo lock software directly from a smartphone;

. Instant access to Kevo’s Help Center; and

. Kevo web portal offers the same management features as the app via a browser.

Kevo combines UniKey Technologies, Inc.’s (UniKey) secure touch-to-open technology and Weiser’s 110 years of experience engineering and manufacturing residential door locks. This combination of expertise translates to unmatched convenience and security features that include:

. Inside-outside technology – Kevo offers patent-pending intelligent positioning technology that detects whether an authorized user is inside or outside of the home before granting access, to help prevent unauthorized entry.

. Touch-to-open convenience – Users can keep their phones in their pocket or purse. No more fumbling for keys, simply touch the lock to open for the ultimate in convenience.

. Kevo fob – No smartphone? No problem. Users can enjoy the same touch to open convenience with the fob. A single fob can be authorized to work with up to 25 Kevo locks.

. Multiple levels of encryption – Kevo uses multiple levels of encryption to increase digital security and is continually reviewed by industry leading independent security experts.

. SmartKeyR technology – Weiser’s patented SmartKey re-key technology provides superior security and re-key convenience unlike any other smart lock on the market.

“History has shown that extremely powerful solutions that deliver a simple and elegant user experience are what evolve industries. Combining forces with Weiser, we are able to deliver a complete, mass market product that will truly revolutionize the way we gain access to our homes,” said Phil Dumas, founder, UniKey.

Compatability, Pricing and Availability
Kevo is compatible with smartphones that support Bluetooth Smart Ready/Bluetooth 4.0 hardware and have the Kevo mobile app available. The app is currently available for iPhoneR 4S, 5, 5c and 5s, as well as the fifth generation iPodR touch, third generation or higher iPadR and iPad mini. The app will become available for additional platforms such as Android, pending software upgrades, to fully support Bluetooth Smart Ready/Bluetooth 4.0 technology. Homeowners can purchase their Kevo deadbolt for the suggested price of $249.99 at a wide range of retailers nationwide. For additional information on what is included in the Kevo package and a list of on-line retailers, please email marketingdirector@thesilo.ca .

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