COLLEGE PARK, MD: University of Maryland College of Information Studies (UMD iSchool) researchers, led by principal investigator Dr. Susannah Paletz, have been awarded a three-year $616,700 usd grant funded by the Army Research Office (ARO), overseen by ARO Program Manager Dr. Edward Palazzolo. This project examines how teams of intelligence analysts can work together and with artificial intelligence (AI). AI has the potential to support intelligence analysts in reviewing potentially hundreds of thousands of source documents, pulling out key findings, and assembling them into actionable intelligence. AI can also aid in the flow of information and projects among members of the intelligence team, improving the efficiency and accuracy of their work.
“AI-driven technology has sometimes been touted as a replacement for human intelligence,” said Dr. Adam Porter, the project’s co-principal investigator, professor at the UMD Department of Computer Science, and Executive and Scientific Director of the Fraunhofer USA Center for Experimental Software Engineering (CESE). “In practice, however, AI doesn’t always work, or gives limited or biased answers. Human oversight is still required, and it’s therefore critical that we deeply understand how humans and AI can work best together.”
The Human-Agent Teaming on Intelligence Tasks project coordinated through the iSchool will focus on two particular research areas; 1.) how interactive AI agents, such as chatbots, have the ability to mitigate or exacerbate the communication and coordination problems that can occur with shift handovers of intelligence work, such as inaccuracy blindness and overlooking potentially relevant information, and 2.) examining how humans could potentially deal with these blind spots, biases, or inaccuracies.
The research team plans to develop an experimental infrastructure to help test team cognition challenges within the work completed by intelligence analysts consisting of task-relevant input materials, such as mission descriptions and source documents, activity recording tools, experimental monitoring capabilities, and different AI supports for human analysts, such as chatbots offering advice on a particular task.
“We want to develop a task that can raise the problems with asynchronous team cognition in intelligence tasks, but is simple enough to be used by research participants with minimal training,” said Dr. Susannah B.F. Paletz, research professor at the UMD iSchool, and affiliate at the UMD Applied Research Laboratory for Intelligence and Security (ARLIS).
This task will substantially increase insight into the strengths and weaknesses of AI technology to support intelligence tasks, help shed light on how and when human analysts can safely place their trust in AI technology, and how they can proactively identify problems in AI-generated input. It will also aid teams of humans, including asynchronous teams, working together in situations that include AI-generated input.
“This basic research is an important step in the early process of learning how humans and agents can collaboratively become a single team with considerably greater capacity and productivity than human only teams,” Palazzolo said. “Moreover, this research has broad implications into the work of many teams focused on knowledge work and information management such as medical teams involved in shift work, collaborative software development teams, and research teams.”
In addition to Porter, the Fraunhofer USA team also includes Dr. Madeline Diep, Senior Scientist, and Jeronimo Cox, Software Developer, at Fraunhofer USA CESE. The Fraunhofer USA team will lead the effort to create configurable AI agents used in the experimental tasks, and a data collection and analysis infrastructure for capturing and understanding participant behaviors.
The UMD iSchool team includes graduate students Tammie Nelson, a fourth year PhD student, Melissa Carraway, incoming first year PhD student, and Sarah Valhkamp, incoming first year PhD, in Information Science.
The grant proposal team includes UMD Office of Research Administration Contract Manager, Stephanie Swann; iSchool Business Manager, Jacqueline Armstrong; and former iSchool Business Manager, Lisa Geraghty.
Outside of UMD, Dr. Aimee Kane, the Harry W. Witt Faculty Fellow and an Associate Professor of Management in the Palumbo-Donahue School of Business at Duquesne University, will be a consultant and an intellectual contributor on this project.
Is there any question that Artificial Intelligence, or “AI”, is going to play a huge role in the future? The short answer is no- it’s already playing a large part today, so let’s delve into this new tech and look at how it is benefiting the energy sector and what we can expect to see from this AI phenomenon in the not so distant future.
A recent OECD report finds that low and middle income earners have seen their wages stagnate and that the income share of middle-skilled jobs has fallen. Rising inequality has led to concerns that top earners are getting a disproportionate share of the gains from global “openness and interconnection”. During a Summer 2017 meeting of OECD, employment outlook revealed that job polarization has been “driven by pervasive and skill-biased technological changes.
Founded in 1945, the United States Council for International Business (USCIB) builds awareness among business executives, educators and policy makers around issues related to employment, workforce training and skills enhancement. CMRubinWorld spoke with USCIB President and CEO Peter M. Robinson, who serves as a co-chair of the B20 Employment and Education Task Force, through which he helped develop recommendations to the G20 leaders on training for the jobs of the future. Robinson also serves on the board of the International Organization of Employers, which represents the views of the business community in the International Labor Organization.
“I think the guiding principle for government should be to protect and enable/retrain the worker, not protect the job. Policy makers and educators should focus on making sure that workers are as equipped as possible to transition to new opportunities” Peter Robinson.
Peter, welcome. How severe do you believe jobsolescence will be over the next 20 years? How big will the challenge be to offset it and maintain a growing workforce?
I really don’t think the overall effect will be as dramatic as some people fear, at least for the medium-term as far as we can tell. There is an over-hype factor at play, but the consequences still deserve serious attention. For one thing, so many of the jobs in the United States, Canada and other advanced economies are in the service sector, and involve interacting with other people. Despite all the advances in AI, we are still a long way off from robotic nurses or home health aides. Overall, history tells us that at least as many new jobs are created as are displaced by technological innovation, even though transitions can be difficult in some sectors and localities, and as long as upskilling takes place.
“The biggest threat is that our educational institutions won’t be able to keep pace with new skills demands.” — Peter Robinson
What do you think are the biggest obstacles facing college grads today trying to enter the workforce?
I actually think the greatest obstacles are faced by those who don’t make it to university or some form of higher education beyond high school (a four-year degree is not the right path for everyone). A 2014 Pew survey found that among workers age 25 to 32, median annual earnings of those with a college degree were $17,500 greater than for those with high school diplomas only. Obviously, everyone at whatever educational level needs to keep their skills sharp, and governments should join with employers and educators to instill better life-long learning. But there are far fewer established paths toward long-term employment at a middle-class level of income for those who don’t graduate from college. A greater emphasis on vocational education and apprenticeships would help. We strongly support the work being done by United States Secretary of Labor Acosta to promote apprenticeships.
Given that machines are in the process of stripping white collar workers from their jobs, what kind of skills are key manufacturing and service industries going to need from new employees?
I think the premise of your question is overstated. We’re all being told that our jobs are doomed by robots and automation. But the OECD estimates that only nine percent of jobs across the 35 OECD nations are at high risk of being automated, although of course even 9% can be generative of social difficulties. But there is an established track record across history of new technologies creating at least as many new jobs as they displace. Usually these new jobs demand higher skills and provide higher pay. The biggest threat is that our educational institutions won’t be able to keep pace with new skills demands.
“It is becoming clear that Versatility matters, in a constantly changing world, so Jim Spohrer’s IBM model of a “T-shaped” person holds true: broad and deep individuals capable of adapting and going where the demand lies.” — Peter Robinson
In an economy with a significant on-demand labor force, what competencies will these workers need to compete?
There are two types of competencies that will be needed: “technical” – or in other words, related to deep knowledge of a specific domain, whether welding or optogenetics; and “transversal,” which applies to all occupations. Those are described by the Center for Curriculum Redesign as skills (creativity, critical thinking, communication, collaboration), character (mindfulness, curiosity, courage, resilience, ethics, leadership) and meta-learning (growth mindset, metacognition).
How will managerial skill requirements change as a result of major structural changes that are likely, including human replacement by machines and growth of the on-demand economy?
OECD’s BIAC surveys of 50 employer organizations worldwide has shown that employers value not just Skills as described above, but also Character qualities as well. Further, it is becoming clear that Versatility matters, in a constantly changing world, so Jim Spohrer’s IBM model of a “T-shaped” person holds true: broad and deep individuals capable of adapting and going where the demand lies.
“We often hear about the need for more STEM education. But I think there is an equal need for a greater emphasis on the humanities and the arts, for their intrinsic value as well as for developing skills and character qualities.” — Peter Robinson
What central changes in school curricula do you envision, both at the secondary school and college levels?
We often hear about the need for more STEM education. But I think there is an equal need for a greater emphasis on the humanities and the arts for their intrinsic value as well as for developing skills and character qualities as described above. As David Barnes of IBM wrote recently, these skills are more durable and are also a very good indicator of long-term success in employment.
How can the evolving changes in competencies required for employment be effectively translated into school curricula? Where are the main opportunities to enable this? e.g. Assessment systems? Business/Education collaboration? Curriculum change?
I’d go back to something else David Barnes said: We need much stronger connections between education and the job market, in the form of more partnerships among employers, governments and education institutions. Everyone needs to step up and create true partnerships. No one sector of society can address this alone. OECD’s BIAC has also documented employers’ wishes for deep curricular reforms to modernize content and embed competencies in order to meet today’s market needs.
What role should government play in ensuring citizens receive a quality and relevant education given the challenges that lie ahead?
I think the guiding principle for government should be to protect and enable/retrain the worker, not protect the job. Policy makers and educators should focus on making sure that workers are as equipped as possible to transition to new opportunities as these develop, and on ensuring that businesses have the freedom to pivot and adopt new technologies and business processes.
For the Silo, C.M. Rubin. C. M. Rubin is the author of two widely read online series for which she received a 2011 Upton Sinclair award, “The Global Search for Education” and “How Will We Read?” She is also the author of three bestselling books, including The Real Alice in Wonderland, is the publisher of CMRubinWorld and is a Disruptor Foundation Fellow.
“Pay attention students, write this down for memorization.” The Trivium and Quadrivium, medieval revival of classical Greek education theories, defined the seven liberal arts necessary as preparation for entering higher education: grammar, logic, rhetoric, astronomy, geometry, arithmetic, and music. Even today, the education disciplines identified since Greek times are still reflected in many education systems. Numerous disciplines and branches have since emerged, ranging from history to computer science…
Now comes the Information Age, bringing with it Big Data, cloud computing, artificial intelligence as well as visualization techniques that facilitate the learning of knowledge.
All this technology dramatically increased the amount of knowledge we could access and the speed at which we could generate answers to our questions.
“New and more innovative knowledge maps are now needed to help us navigate the complexities of our expanding landscape of knowledge,” says Charles Fadel. Fadel is the founder of the Center for Curriculum Redesign, which has been producing new knowledge maps that redesign knowledge standards from the ground up. “Understanding the interrelatedness of knowledge areas will help to uncover a logical and effective progression for learning that achieves deep understanding.”
Joining us inThe Global Search for Educationto talk about what students should learn in the age of AI is Charles Fadel, author ofFour-Dimensional Education: The Competencies Learners Need to Succeed.
“We need to identify the Essential Content and Core Concepts for each discipline – that’s what the curation effort must achieve so as to leave time and space for deepening the disciplines’ understanding and developing competencies.” — Charles Fadel
Charles, today students have the ability to look up anything. Technology that enables them to do this is also improving all the time. If I want to solve a math problem, I use my calculator, and if I want to write a report on the global effects of climate change, I pull out my mobile. How much of the data kids are being forced to memorize in school is now a waste of time?
The Greeks bemoaned the invention of the alphabet because people did not have to memorize the Iliad anymore. Anthropologists tell us that memorization is far more trained in populations that are illiterate or do not have access to books. So needing to memorize even less in an age of Search is a natural evolution.
However, there are also valid reasons for why somecarefully curatedcontent will always be necessary. Firstly, Automaticity. It would be implausible for anyone to constantly look up words or simple multiplications – it just takes too long and breaks the thought process, very inefficiently. Secondly, Learning Progressions. A number of disciplines need a gradual progression towards expertise, and again, one cannot constantly look things up, this would be completely unworkable. Finally, Competencies (Skills, Character, Meta-Learning). Those cannot be developed in thin air as they need a base of (modernized, curated) knowledge to leverage.
Sometimes people will say “Google knows everything” and it is striking, but the reality is that for now, Googlestoreseverything. Of course, with AI, what is emerging now is the ability toanalyzea large number of specific problems and make predictions, so eventually, Google and similar companies will know a lot more than humans can about themselves!
“What we need to test for is Transfer – the ability to use something we have learned in a completely different context. This has always been the goal of an Education, but now algorithms will allow us to focus on that goal even more, by ‘flipping the curriculum’.” — Charles Fadel
If Child A has memorized the data in her head while Child B has to look up the answers, some might argue that Child A is smarter than Child B. I would argue that AI has leveled the playing field for Child A and Child B, particularly if Child B is digitally literate, creative and passionate about learning. What are your thoughts?
First, let’s not conflate memory with intelligence, which games like Jeopardy implicitly do. The fact that Child A memorized data does not mean they are “smarter” than Child B, even though memory implies a modicum of intelligence. Second, even Child B will need some level of content knowledge to be creative, etc. Again, this is not developed in thin air, per the conversation above.
So it is a false dichotomy to talk about KnowledgeorCompetencies (Skills/Character/Meta-learning), it has to be Knowledge (modernized, curated) and Competencies. We’d want children to both Know and Do, with creativity and curiosity.
Lastly, we need to identify the Essential Content and Core Concepts for each discipline – that’s what the curation effort must achieve so as to leave time and space for deepening the disciplines’ understandinganddeveloping competencies.
Given the impact of AI today and the advancements we expect by this time next year, when should school districts introduce open laptop examinations to allow students equal access to information and place emphasis on their thinkingskills?
The question has more to do with Search algorithms than with AI, but regardless, real-life is open-book, and so should exams be alike. And yes, this will force students to actually understand their materials, provided the tests do more than multiple-choice trivialities, which by the way we find even at college levels for the sake of ease of grading.
What we need to test for is Transfer – the ability to use something we have learned in a completely different context. This has always been the goal of an Education, but now algorithms (search, AI) will allow us to focus on that goal even more, by “flipping the curriculum”.
Today, if a learner wants to do a deep dive into any specific subject, AI search allows her to do this outside of classroom time. What do you say to a history teacher who argues there’s no need to revise subject content in his classroom?
For all disciplines, not just History, we must strike the careful balance between “just-in-time, in context” vs “just-in-case”. Context matters to anchor the learning: in other words, real-world projects give immediaterelevancefor the learning, which helps it to be absorbed. And yet projects can also be time-inefficient, so a healthy balance of didactic methods like lectures are still necessary.McKinseyhas recently shown that today that ratio is about 25% projects, which should grow a bit more over time as education systems embed them better, with better teacher training.
Second, it should be perfectly fine for any student to do deep dives as they see fit, but again in balance: there are other competencies needed to becoming a more complete individual, and if one is ahead of the curve in a specific topic, it is of course very tempting to follow one’s passion. And at the same time, it is important to make sure that other competencies get developed too. So, balance and a discriminating mind matter.
Employers consider ethics, leadership, resilience, curiosity,mindfulness and courage as being of “very high” importance to preparing students for the workplace. How does your curriculum satisfy employers’ demands today and in the years ahead?
These Character qualities are essential foremployersand life needs alike, and they have converged away from the false dichotomy of “employability or psycho-social needs.” A modern curriculum ensures that these qualities are developeddeliberately, systematically, comprehensively, and demonstrably. This is achieved by matrixing them with the Knowledge dimension, meaning teaching Resilience via Mathematics, Mindfulness via History, etc. Employers have a mixed view and success as to how to assess these qualities, so it is a bit unfair that they would demand specificity they do not have. And it is also unfitting of school systems to lose relevance.
“Educators have been tone-deaf to the needs of employers and society to educate broad and deep individuals, not merely ones that may go to college. The anchoring of this problem comes from university entrance requirements.” — Charles Fadel
There is a significant gap between employers’ view of the preparation levels of students and the views of students and educators. The problem likely exists partly because of incorrect assumptions on both sides, but there are also valid deficiencies. What specific inadequacies are behind this gap? What system or process can be devised to resolve this issue?
On one side, employers are expecting too much and shirking their responsibility to bring up the level of their employees, expecting them to graduate 100% “ready to work” and having to spend nothing more than job-specific training at best. On the other side, educators have been tone-deaf to the needs of employers and society to educate broad and deep individuals, not merely ones that may go to college.
The anchoring of this problem comes from university entrance requirements (in the US, AP classes, etc.) and their associated assessments (SAT/ACT scores). They have for decades back-biased what is taught in schools, in a very self-serving manner – narrowly as a test of whether a student will succeed at university. It is time to deconstruct the requirements to broaden/deepen them to serve multiple stakeholders. For the Silo, C.M. Rubin.
Join me and globally renowned thought leaders including Sir Michael Barber (UK), Dr. Michael Block (U.S.), Dr. Leon Botstein (U.S.), Professor Clay Christensen (U.S.), Dr. Linda Darling-Hammond (U.S.), Dr. MadhavChavan (India), Charles Fadel (U.S.), Professor Michael Fullan (Canada), Professor Howard Gardner (U.S.), Professor Andy Hargreaves (U.S.), Professor Yvonne Hellman (The Netherlands), Professor Kristin Helstad (Norway), Jean Hendrickson (U.S.), Professor Rose Hipkins (New Zealand), Professor Cornelia Hoogland (Canada), Honourable Jeff Johnson (Canada), Mme. Chantal Kaufmann (Belgium), Dr. EijaKauppinen (Finland), State Secretary TapioKosunen (Finland), Professor Dominique Lafontaine (Belgium), Professor Hugh Lauder (UK), Lord Ken Macdonald (UK), Professor Geoff Masters (Australia), Professor Barry McGaw (Australia), Shiv Nadar (India), Professor R. Natarajan (India), Dr. Pak Tee Ng (Singapore), Dr. Denise Pope (US), Sridhar Rajagopalan (India), Dr. Diane Ravitch (U.S.), Richard Wilson Riley (U.S.), Sir Ken Robinson (UK), Professor Pasi Sahlberg (Finland), Professor Manabu Sato (Japan), Andreas Schleicher (PISA, OECD), Dr. Anthony Seldon (UK), Dr. David Shaffer (U.S.), Dr. Kirsten Sivesind (Norway), Chancellor Stephen Spahn (U.S.), Yves Theze (LyceeFrancais U.S.), Professor Charles Ungerleider (Canada), Professor Tony Wagner (U.S.), Sir David Watson (UK), Professor Dylan Wiliam (UK), Dr. Mark Wormald (UK), Professor Theo Wubbels (The Netherlands), Professor Michael Young (UK), and Professor Minxuan Zhang (China) as they explore the big picture education questions that all nations face today.
C. M. Rubin is the author of two widely read online series for which she received a 2011 Upton Sinclair award, “The Global Search for Education” and “How Will We Read?” She is also the author of three bestselling books, includingThe Real Alice in Wonderland, is the publisher ofCMRubinWorldand is a Disruptor Foundation Fellow.
Artificially intelligent humanoid robot, Sophia, will make her first comic convention appearance at the first annual Ogden UnCon June 7-9, 2019. Sophia the Robot, the masterpiece of Hanson Robotics (www.hansonrobotics.com), has captivated nations and has become an internet sensation. Sophia has met with world leaders, addressed the United Nations, appeared on TV shows such as The Daily Show and The Tonight Show starring Jimmy Fallon, and has graced the cover of Cosmopolitan, ELLE magazine, and more. Now, this modern marvel is coming to Ogden, Utah to meet her fans and kick off Ogden UnCon’s first event.
Ever since her unveiling in 2016, Sophia has quickly rocketed to stardom. Sophia is Hanson Robotics’ most advanced human-like robot, created by combining breakthrough innovations in robotics, AI, and artistry. The epitome of artificial intelligence, Sophia is endowed with remarkable expressiveness, aesthetics, and interactivity, and can simulate a full range of facial expressions, track and recognize faces, and hold natural conversations with people.
Just like Ogden UnCon, Sophia shares a remarkable, unique and unexpected story that captivates and surprises, making her the perfect headliner for our inaugural year.
“Sophia is the personification of the comic con spirit.” says Russ Adams, Ogden UnCon founder. “She is science fiction, fantasy, technological marvel, and superhero come to life. And we are honored she is making her geek-dom debut at Ogden UnCon.”
Fans attending Ogden UnCon will have the chance to engage with Sophia as she greets them on celebrity row, performs on multiple panels and parties with other celebrities and VIP ticket holders at the UnCon VIP Party. Other celebrities such as Naomi Grossman of American Horror Story, Amy Hill of Preacher, Neil Kaplan of Voltron: Legendary Defenders, and many more who have yet to be announced, also round out the show’s guest list.
“Ogden UnCon is going to be a huge event for Ogden,” shares Ogden Downtown Alliance’s Danielle Collier, “not only will it bring guests to share in all Ogden has to offer, but it will drive our local economy, add excitement in a different realm and create an opportunity to celebrate arts and culture.” This three-day event will bring $700,000 USD in economic impact to local businesses.
Ogden UnCon is focused on bringing unconventional shows, panels, workshops and celebrity guests to Northern Utah. As Ogden’s “Untamed & Unconventional” popular culture con, this convention seeks to inspire and support local artists while entertaining and thrilling our community.
Innagural Ogden UnCon June 7-9, 2019 Ogden Eccles Conference Center 2415 Washington Blvd, Ogden Utah 84401
Tickets for Ogden UnCon go on sale October 1, 2018. To see a full celebrity lineup and purchase tickets visit OgdenUnCon.com. Stay up to date with happenings and announcements by following @OgdenUnCon on Facebook, Twitter and Instagram.
Hanson Robotics Limited (HRL) is an AI company dedicated to research, robotics and the creation of the world’s most realistic humanoids. We quest to create robots with intellect, empathy and wisdom, traits future AI technologies and robots will need in order to solve some of humanity’s toughest problems. Led by renowned roboticist, sculptor and former Disney imagineer David Hanson, HRL recently received the prestigious 2018 Edison Prize for Robotics. For more information, please visithttp://hansonrobotics.com.
Toronto, ON — White Shark Fintech, Inc. (the “Company”) a revolutionary free artificial intelligence based trading platform that flourishes in volatility and allows its users to better control their assets, including crypto-currencies, launched recently across Canada. A popular tool among young traders looking for simple ways to buy and sell crypto-currencies, the app has created a waiting list to manage user demand.
The free-to-use app takes speculation out of trading by employing high performance algorithms that signal a user when markets for particular securities, including cryptos, are likely “over bought” or “over sold”. With White Shark users no longer have to guess or rely on self proclaimed experts about the price at which they buy or sell cryptos and other securities.
“Fintech companies, like White Shark, that engage millennials have earned multi billion dollar valuations. With the growing hunt for millennial assets and engagement with other apps, we decided to make the White Shark experience fun, empowering and engaging – regardless of where they hold their assets.” said founder and chairman Marc Wade, “White Shark is truly a user experience company engaging millennials in the capital markets when and where they want.”
“White Shark is a game changer.” White Shark app enthusiast Ryan Kesler of the Anaheim Ducks explains. “It’s so easy and fun to use. Buying and selling crypto has become part of my daily routine. There’s no guess work in making money – the accuracy of the algo trading is the only way to go.”
White Shark’s machine learning algorithms compile market data trends and price book movements into 4 gauges that work together to signal market movements. The app provides the user the ability to respond to changes in market conditions before other traditional indicators.
Now users no longer have to trade blind. Gdax (Coinbase), with over 11.9 million users, is one of the exchanges that can be connected to White Shark.
“So called “experts” have been making speculative and incorrect calls on bitcoin and other cryptos for too long.” Said CEO Stuart Shanus
“Our free trading app isn’t based on speculation. It’s based on mathematical models and machine learning algorithms – and it should be the go-to app for investors whether they are buying and selling crypto-currencies, fiat currencies or equities.”
Investors using the White Shark app connect their preferred broker account including tCoinbase (gdax) , Kraken, Bitfinex, Poloniex and Hitbtc. For the Silo, Amy Saunders.
About White Shark
White Shark is a revolutionary free artificial intelligence based trading app that pairs investors with real time artificial intelligence (AI) to increase returns and mitigate risks. White Shark’s high performance algorithms have been used for 17 years by professional traders who have achieved exceptional returns.
With the global luxury market collectively growing at 4 percent to an estimated $1.15USD (€1.08) trillion in 2016, according to a recent “Bain & Company Luxury Study,” coupled with optimistic forecasts that the luxury goods market will pick up this year, the hospitality industry is gearing up for elevated demand among both leisure and business travelers. This amid evidence that, despite widespread geopolitical uncertainties, luxury consumers are redirecting their spending toward new and more personalized high-end experiences like luxury travel, food and wine.
“The luxury market has reached a maturation point,” said Claudia D’Arpizio, lead author of the study. “Brands can no longer rely on low-hanging fruit. Instead, they really need to implement differentiating strategies to succeed going forward. We are already starting to see clear polarization when it comes to performance with winners and losers emerging across product categories and segments.”
D’Arpizio also underscored that personal luxury market brands that “take an omni-channel, customer-centric approach will rise to the top.” Such is the prevailing wisdom for both the B2C and B2B luxury travel sector, specifically, with personalized experiences, quality of service and private booking options serving as primary distinguishing factors for luxe brand positioning throughout 2017 and beyond.
Here how these key drivers will converge with evolving luxury travel trends to greatly influence various vertical sectors—and, in doing so, the marketplace at large—in the months ahead:
1. Small group cultural immersions loom large. Travelers are increasingly seeking exclusive and regionally-authentic itineraries that cater to small groups. Tour companies like Fort Washington, Pennsylvania-based Gate 1 Travel are capitalizing on this trend with offerings that provide the convenience of an escorted tour with the intimate view of local cultures that large groups just can’t provide. “Our small group tours option has seen, by far, the most significant increase in booking volume–up 50% in 2016,” the company reports.
A City Lodge Hotel Group report concurs that the trend of being “connoisseurs of local culture” will boom this year. It emphasizes that indigenous tourism experiences and cultural immersion will remain a big factor whether traveling within your own home country or jaunting to faraway lands. “We’ll see more people wanting to visit more than the big landmarks and monuments of their destination,” it says. “Rather people are more likely to be interested in knowing about the locals–those that call that place home. Trips to the rural communities will become popular, and travelers are likely to be more interested in private guides that teach them about the traditional ways of life.”
2. Private villa travel surpassing leading luxe resorts.
Today’s breed of private villa rentals have become the ultimate in luxury travel lodging for vacationers and business travelers, alike. This is due to the vast array of benefits and creature comforts it proffers for couples, families and small groups. While maximized privacy and security, uber-tailored guest service and 5-star accommodations and amenities are chief reasons the trend toward private villa lodging is exploding, an elite few have offerings far beyond that don’t just rival, but far exceed, those offered by high-end resorts, including their elite Penthouse suit options.
According to luxury travel agent Sandy Webb who books elite vacations all over the world “private villa residences offering first class, one-of-a-kind services are ushering in an entirely new era of bespoke hospitality around the globe. They are, in fact, single handedly setting a new and decidedly elevated standard for luxe travel worldwide.”
One private villa exemplifying this new standard is Casa Dos Cisnes–Puerto Vallarta’s foremost premier private oceanfront villa vacation experience. This 10,000 square foot Casa Dos Cisnes property, a five-bedroom colonial style home with breathtaking views of the Pacific that can accommodate up to 10 adults, goes well over-and-above to ensure each guest’s needs, desires, hopes and expectations for an extraordinary private villa vacation are fulfilled.
According to owner Cathryn Arnell, this includes proffering a bevy of premium benefits, including an authentic and stylishly-appointed residential setting, custom-prepared gourmet meals from an on-site private chef, 24/7 bilingual butler service and multiple staff, monitored security, housecleaning services, private infinity-edge ocean view pool, fully equipped state-of-the-art gym, large media-entertainment room, concierge and spa service, musicians for hire, sports and boating excursions, VIP treatment at the city’s leading beach club and most renowned restaurants, and more. “Given that guests enjoy complete privacy and security in the most exclusive area in Puerto Vallarta, commandeering the entire 10,000 square foot space with all of the relaxation, solitude and discretion that affords, the result is a one-of-a-kind holiday providing an unparalleled culinary and luxury living experience.”
3. Higher caliber private jet jaunts.
According to Sergey Petrossov, founder and CEO of JetSmarter—an industry-leading private jet company based in Dubai, people are increasingly growing accustomed to personalized experiences, so much so, that it isn’t a demand anymore; it is now an expectation that needs to be met.
In order for brands to be memorable, they need to remember their customers and offer unique customized experiences. For its part, this JetSmarter achieves by placing a heavy emphasis on member relationships, with each assigned a relationship manager who is responsible for creating personalized and customizable private travel experiences.
JetSmarter also cites that there’s a very thin line between high-end and luxury, with the difference barely noticeable. “The travel industry is inundated with both high-end and luxury brands, however the distinction is relatively minor,” Petrossov said. “People often confuse high-end brands for luxury ones. Luxury brands essentially need to heighten their levels of service to be able to distinguish themselves from their high-end counterparts.”
4. Next-gen travel tech eases and expedites.
Artificial Intelligence (AI) is another tech trend that will continue to evolve at a rapid pace. According to Advito’s 2017 Industry Forecast, AI has already enabled a range of apps, bots and software that makes it easier for industry purveyors to interact with travelers at every step of a trip to expedite, ease and enhance. AI automates computer processes to work in the same way as the human brain. Natural language processing (NLP) helps computers understand human speech or typing, and AI then applies machine learning to provide a useful response.
Advito reveals that the travel industry is “well-positioned to embrace AI,” and also that the wider travel industry is adopting AI as, for example, KLM passengers are now able to use Facebook Messenger to confirm bookings, get boarding passes and flight status updates. “AI is still in its infancy, but it is in our immediate future,” the report asserts. “As it develops, it will help simplify complex travel decisions, shorten the buying process and deliver a more personalized offering.”
5. Game changing smart suitcases solve perennial problems.
Travel is tough enough in the best of circumstances and is all-too-often replete with challenges. From crowded freeways, overbooked flights, Wi-Fi downtime and generally not having necessary items at hand, getting from point A to point B can be fraught with more than its fair share of frustrations. Not surprisingly, technologists have responded with problem-solving gadgets and gear that exemplify tremendous innovation and ingenuity both in concept and execution. One glowing example of this is the Bluesmart Suitcase.Billed as “the world’s first smart suitcase,” this carry-on keeps traveler’s belongings tracked, devices charged, bag secure and trips hassle-free thanks to integrated technology that syncs to an associated mobile app that’s compatible with both iPhone and Android.
The suitcase features a built-in battery/charger with 2 USB ports. The substantial 10.000 mAh battery can charge your phone up to six times, juicing up this and any other USB-connectable device from the USB port on the back or the inside. The bag also boasts a 3G+GPS tracker with global coverage to track the suitcase anywhere in the world; a scale built right into the handle that interfaces with the app to tell you the approximate weight of your suitcase; and a remote digital lock that can be set up to lock itself when you step away and to unlock when you return. The TSA- approved smart lock provides distance alerts, notifying you if you leave it behind. Of course, the bag needs to carry you belongings, so the main compartment does provide large space for clothes, shoes, and coats, while a secondary TSA-friendly compartment is able to accommodate up to a 15″ laptop.
Despite the fact that luxury sales fell flat in 2016 as consumers shunned traditional products, it’s experiences—namely travel and entertainment—that are predicted to drive sector sales growth up ahead. “There is a progressive shift from physical products to experiences, especially in the last year,” Federica Levato, partner at Bain & Company and co-author of the study, told Reuters, predicting that trend would continue. With the world economy poised to regain momentum this year and the penchant among wealthy consumers to spend on travel and gourmet food and wine rather than clothes and accessories, the future is bright for high-end hospitality. For the Silo, Merilee Kern.
About the author: Branding, business and entrepreneurship success pundit, Merilee Kern, MBA, is an influential media voice and lauded communications strategist. As the Executive Editor and Producer of “The Luxe List International News Syndicate,” she’s a revered consumer product trends expert and travel industry voice of authority who spotlights noteworthy marketplace change makers, movers and shakers. Merilee may be reached online at www.TheLuxeList.com. Follow her on Twitter here: http://twitter.com/LuxeListEditor and Facebook here: www.Facebook.com/TheLuxeList.
Way back in August, 2015 the world’s first “intelligent selfie app” was released by Anthropics Technology.
Combining artificial intelligence and image enhancement, Mira understands what makes people look good and lets users airbrush faces automatically.
Chief Mira Scientist Tony Polichroniadis comments:
“By understanding what makes people look beautiful, Mira can improve all aspects of a selfie with just one tap. Users do not need to use any special tools: the app understands what to do and does it for you. This is the culmination of over ten years of research, and we are thrilled to be releasing this technology to smartphone users everywhere.”
PERFECT YOUR SELFIES
Mira’s unique cutting-edge features include:
Relighting – change the light source to flatter your face. World first
Lens correction – fix unflattering cameraphone distortion. World first
Skin perfection – remove spots, wrinkles and blemishes.
Best in class skin enhancer.
Face refining – slim the face and de-emphasize prominent features. Intelligently moves face towards beauty.
About Mira:
Mira has been developed by the makers of PortraitPro, the world’s best-selling portrait enhancement software. Used by over half a million professional photographers and retouchers, PortraitPro is the best reviewed and most advanced software for automatic face enhancement.
About Anthropics Technology:
Anthropics Technology has been the overwhelming world leader in professional face beautification since 2005. We are now bringing our unique intelligent technology to mobiles.