What would it be like to listen in on a discussion on new materials/textiles by a director at NASA, an entrepreneur focusing on branding for dogs and an international superstar in fashion? It may sound odd at first thought, however, in the fashion industry today everyone is linked through technology – which nowadays is every brand’s biggest competitor.

Marcelo & Jordana Guimaraes (husband and wife) are the founders of FASHINNOVATION – an event bringing the thought leaders in the fashion and technology industries in front of an audience to discuss topics including production/manufacturing, sustainability, textiles/technology, branding/design, e-commerce, celebrities in fashion and “fashion-tech on the rise”(startups). These conversations will take place in moderated panels sharing a common goal: to spark the entrepreneurial mindset through inspiration and knowledge.

FASHINNOVATION will take place during New York Fashion Week on September 12th, 2018.
“I’ve been involved in the entrepreneurial eco-system throughout my life – always with a focus on technology. The challenge with the fashion and technology industries, is having them always inter connected to have a finger on the pulse of the latest innovations – making things exciting and thought provoking. With the merge of ideas, the outcome is unimaginable” says Founder, Marcelo Guimaraes.

A look back at an earlier NYC Fashion week show-

Confirmed to participate are: Vice President of Shopify/Co-Founder of Shopify Plus – Loren Padelford, Co-Founder of Ministry of Supply – Gihan Amarasiriwardena, Global Fashion Industry Leader & Partner at IBM – Karl Haller, Best-Selling Author & Host of TV Show: Elevator Pitch – David Meltzer, Designer/Founder at Kris Harring – Kris Harrington, Co-Founder of Bolt Threads – David Breslauer, Fashion Designer (Project Runway season 11 & All Stars) – Layana Aguilar, Art Creative for MAC make-up & Fenti by Rihanna – Jason Naylor, Founders of HICKIES (collaboration w/ DVF) – Mariquel Waingarten & Gaston Frydlewski, Co-Founder of M.Gemi – Ben Fischman, Executive Director at FIT’s Infor Design and Tech Lab – Michael Ferraro, Co-Founder of Universal Standard – Alexandra Waldman, Founders of Haerfest – Tim & Dan Joo, Founder of ByBorre (NIKE & Louis Vuitton collabs)– Borre Akkersdijk, Founder of Zee Dog – Thadeu Diz, Co-Founder of WindowsWear – Jon Harari, Program Executive at NASA – Jenn Gustetic and Founder of Fashion Tech Consortium – Michael Reidbord. Institutions in participation include Singularity University (NYC Chapter) and Endeavor. Part of all proceeds will be donated to NFTE.

“It’s exciting to see the positive feedback on FASHINNOVATION from leaders in the fashion and tech industries. We have additional confirmations on the way ranging from fashion personalities to platinum record superstars – the eclectic mix of people and companies participating, will ensure that everyone who attends walks away with knowledge that is unmatched” says Co-Founder & PR Director Jordana Guimaraes.

The event will resume with a cocktail networking reception, with live performances by: “violin superstar” who’s performed w/ Beyonce, etc. – Ezinma and singer/songwriter Heather LaRose – recently hitting 1 million streams online & best known for her song “New Moon” featured on MTV’s “Teen Wolf”.